Email Marketing & B2B

Our Permission-Based Consumer & B2B Email Marketing Program

Full Service Email Marketing with Bullseye A successful email campaign, whether to Consumers or B2B, is carefully managed from conception to final deployment. Allow our highly skilled technical account managers to use their technical expertise and best practices knowledge to successfully drive and monitor your email campaigns each step of the way.

Email deployment is an involved process and many clients lack the appropriate production resources to manage their on-going email initiatives. We work diligently to ensure the continued success of every campaign. We can also work with you to create a fully outsourced email program (Build to Send).

Basic Production Services that includes coding of an existing template
Basic list management and setup
Subscriber import including custom fields
Custom field setup & Template import
Simple segmentation rule creation
Testing & 2 rounds of edits
Final approval & deployment

Advanced Production Services that includes coding template with HTML

Slicing and optimizing images
Coding HTML template
Render testing for email client compatibility
HTML formatting
Advance segmentation rule creation and testing
Data Macro Setup –enables triggered email capabilities
Testing & 2 rounds of edits
Final approval & deployment

Services include:

Upload lists, build segments, HTML coding, testing and deploying
Create reports
Email marketing Q&A
Ongoing relationship building and management
Customizable services to meet ongoing needs
Fully outsourced email program management (Build to Send)

Trust Bullseye Interactive Group to take your campaigns beyond simple management and into the realm of continual campaign success.