Creative Services
We offer a range of creative services to aid you in promoting your digital presence from mobile ad banners, landing pages to email creatives. Each of these creative services has different formats and varying prices.
What makes up an Email Creative or SMS?
Email Creatives are made up of Text, Images, and Links which are written up in HTML Code. SMS Text Messaging is similar to Emails except there are no images. For SMS Text Messaging html code is still required. See below in the image. On the left are the components of an email creative and below each sample is the HTML code that is required for an email to be sent so that any browser can read and decipher it. *Note the images for emails are required to have a place where they are stored on a server. That “place” is called a URL location and it can be on Bullseye’s server or your server or even a third party server.
*Note the images for emails are required to have a place where they are stored on a server. That “place” is called a URL location and it can be on Bullseye’s server or your server or even a third party server.
The html code is what is sent as the email creative. The code tells you where the links and the images are located i.e. on what server they are located by means of a URL address.
Components of an Email Creative
Designing Your Creative
Now that you know what makes up the email creative you can determine when the workload and how the email creative will be set up. Here are the important issues to determine that:
1. Who will design the Artwork or Images for the creative?
2. Who will then host the location of the images?
3. Who will host the location of the links (webpage) or landing page?
4. Who will write the html code required to send the email?
By answering these first three questions, you will be able to complete the email by writing the html code. It will also determine our pricing for development of the Email. See Email Creative Pricing Plans
Sending out your Email
Below is the process by which Bullseye sends out an email. We test the email to make sure all the links and images are valid and test for readability, formating, and throughput on various browsers (Safari, FireFox, Internet Explorer, IOS, Windows, etc).
