Consumer Email Marketing
Businesses engage in email marketing because it works, and it works well. Here are the numbers;
- Email Marketing has the highest return on investment of any other marketing channel ($40.56 for every $1 spent) – Direct Marketing Association
- 2016 survey of US small businesses found over 81% using email to advertise or promote their business – Forrester Research
- 84% of business people use their mobile device to check email – Hub Spot
- 44% of Direct Mail is never opened – The Guardian Source
Email Marketing Works For a Variety of Reasons
- It allows targeting
- It is data driven
- It drives direct sales
- It builds relationships, loyalty & trust
- It supports sales through other channels
- It engages your customers
- It’s vital to success online
Email Promotional Offers Generate…
- Immediate Action
- Sales
- Website Traffic
- Inquiries
- Walk-In Traffic
- Brand Awareness
- Database Growth
- Social Media Conversations
Email Deployments Include:
- Personalization
- Creative Changes
- Client Suppressions
- A/B Split Creative
- Client Tracking
- Match Backs